Sam Hall

Product designer

I write stories and build experiences for people on the web

About

As a student and teacher of design and programming, I discovered a love for building things that others find useful. I've had the privilege of solving puzzles across the world of tech; consulting at Accenture, designing at Usyd Library, CoreData and ServiceNSW, and building an infographics business called Nimbus Studio.

These days, I forage for code knowledge and conduct design research. I thrive in the sweet spot where design meets code – creating interfaces and experiences that are not only visually appealing but also robust under the hood.

When I'm not in the codes, you might find me exploring the world, playing guitar, hanging with mates on Valhalla or reading sci-fi over a pint at the pub.

Experience

2024 — PRESENT

Freelance Product Designer and Web Developer

Building useful things on the web.

JavaScriptPythonDesign ResearchWriting
2023 — 2024

Founder | Nimbus Studio

Nimbus Studio is the design company within CoreData, a global market research consultancy. The studio builds infographics to make data beautiful. My role was co-founding the business, establishing service pricing, brand, product strategy, website development, supporting international teams as they build design skills, supporting infographic projects and leading design usability audits of digital finance tools for clients.

Strategy and BrandUser InterviewsJavaScriptFigma
2021 — 2023

Senior Product Designer | Service NSW

I worked in the Roads and Maritime Services team within ServiceNSW, the state government’s in-house design agency. The team designed components in sketch and figma across 16 products owned by the RMS team which relied heavily on legacy data systems. We collaborated closely with development team to consider API strategy and ensure customer satisfaction stayed front of mind when encountering constraints. We conducting in-person user interviews with customers at service centres, understanding real needs and consistently improving customer satisfaction through product iteration. I introduced new archetype based research methods to leverage user interview data across the organisation and transitioned our components of our design system from sketch to figma

User InterviewsSketchFigmaJavaScript
2020 — 2021

Senior Analyst and Writer | CoreData

I collaborated with international teams to conduct longitudinal behavioural economics research aimed at understanding financial markets in Australia by quantifying experience data. I wrote reports to capture this data allowing principals to present to clients with confidence and at economic conferences. I transitioned some of our smaller surveys micro surveys from Limesurvey to Typeform, increasing engagement. I recruited and designers and developers for data visualisation projects.

FigmaUser InterviewsJavaScriptRecruitment
2020

User Experience Researcher (Hons) | The University of Sydney

I completed an honours dissertation on "Meta-Design as a Catalyst for Learning" during 2020 whilst working at the Library.

ResearchUser InterviewsJavaScriptFigma
2019 — 2020

Learning Designer | The University of Sydney Library

The University of Sydney Library I designed and built learning courses in the Canvas CMS, as well as animated educational content, for multiple faculties within the University of Sydney. I created content frameworks CMS components that formed the basis of a design system now used by USYD librarians for educational content. I led user research to better understand the systematic review consultation service offered to postgraduate students by academic liason librarians leading to improvements and student satisfaction. I completed an honours dissertation on ‘Meta-Design as a Catalyst for Learning’ during 2020 whilst working at the Library.

CanvasUser InterviewsFigmaEscape Rooms
2018

Technology Associate | Accenture

After completing the graduate training program in Melbourne and helping managers with work bids, I was put on three projects. The first was assisting with a design thinking workshop with an Australian bank to consider the wider service design of their product suite, the experience available to customers across multiple devices online and how it integrated with the branch experience. The second was creating training content for a telecommunications company’s support team. The third was documenting the change process for an energy company that was upgrading their CRM system with a multi billion dollar iteration of the software. I worked with Managers to create technical diagrams aimed at explaining the difference between the new old and systems, focused on minor hardware changes, API enhancements and ensuring business rule alignment.

Design ThinkingER ModellingTraining Videos
2017 — 2024

Tutor | The University of Sydney

In my final year of undergraduate study, I tutored first year programming classes, teaching the basics of JavaScript through a creative coding library called p5.js. In subsequent years, I’ve continued tutoring and lecturing for design programming, web design and technologies, information visualisation and design methods and processes. When working full time, I was often given the opportunity to teach a weekly class in one of these subjects, as it kept my programming skills fresh and built networks between business and university.

JavaScriptD3.jsP5.jsUser Research

Case Studies

Projects

I've also got some projects.

Articles

And some articles.